5 Business-Killing Mistakes You’re Making Every Day
As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks, thus affecting your business growth and bottom line profits. Let’s examine 5 mistakes that will diminish your profits if not fixed right away.
It’s just not enough to publish one Facebook post or a couple of tweets every week. Likewise, ignoring your email list is also detrimental to your business. If you don’t keep up with a consistent marketing plan, people will forget your name, will forget how they ended up on your email list, or forget why they’re following you on social media. These forgotten people need to be won over yet again and they need to hear and see your company name on a consistent basis before they decide to spend money on your products or services. A marketing coach can offer solutions and ideas to make your marketing more consistent and more effective.
Failure to Automate
Are you stuck in the old school way of doing things, like making phone calls to confirm appointments instead of using SMS technology to send text message reminders to confirm? Even posting on social media can be automated using platforms such as Hootsuite or Buffer. Yes, these automation tools cost money but compare the monthly or annual costs to the cost of an employee or a virtual assistant doing the same task. The old school ways are much more time to consume, thus costs you more money in the long run. A marketing coach will be knowledgeable about the latest technology that can help you automate while sticking to your budget.
Poor Branding or Messaging
What is your company’s mission? What is your Unique Selling Point? If you can’t answer these two questions, you need to revisit your messaging and your business image. Branding is more than your logo and business colors; branding is your overall image and what you promise to your customers. A marketing coach can ask the right questions that help you drill down to those core principles that drive your business.
Having Crappy Landing Pages
Imagine a potential new client find you on social media, they like your message and even start to follow you. Then that one day, they finally decide to pull the trigger and click on your offer they land on your landing or sales page and BAM – the horror! They get to a landing page that is either visually unappealing or it isn’t smooth and pleasant experience. A great landing page will help you get more email subscribers, followers, leads, and ultimately sales.
Creating Dull Content
Are you creating content because you want to or because you feel you have to? Does the content you are putting out really help and excite your audience? Read your content from your audiences’ point of view. Speak to their pain points – Provide solutions to solve their problems. And be sure to add your personality and flare to keep them engaged.
As you can see, a marketing coach can help you get these business mistakes rectified and offer more solutions for your growth. Click HERE to schedule a strategy call.
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